WE ARE NOT DIVIDED

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WE ARE NOT DIVIDED |

We Are Not Divided is a special six-week project by Reasons to be Cheerful exploring our capacity, and our deep desire, to bridge our divides. We knew we didn’t want to segment our readers by creating new accounts, but we knew we needed this content to stand out from our normal look.

 
IGLeader.jpg
 
IGLeader.jpg

We also knew we wanted a deeper connection to our readers so we implemented a number of techniques to engage with them.

Caption Contests

Caption Contests

Original GIFs

Original GIFs

Discussion Forums

Discussion Forums

In addition, we produced a five-day original video series called “Bridging Divides” in which Scott Shigeoka interviewed people with lived experience in overcoming division.